15 November, 2017
david lawrence rare coins
The goal of this video campaign is to reinforce brand ID for David Lawrence. The audience likely already knows the brand, so we're reinforcing the values of 1) a true passion for coins, and 2) unmatched customer service. To do this, the videos combine cinematic visuals, short scripted statements from John on the philosophy and heart of the company, and impromptu interviews with key members of the DLRC team.
The videos are designed for use online or at trade shows.